With the advent of market-driven sustainability standards there has been a variety of reactions from the Governments around the world who up until now ‘owned’ many national standards and controlled many trade processes such as food safety and export inspection. Some governments, cheered on by industry, saw the emerging standards as the threat, a loosening of control, and produced ‘Me too’ these standards. In some cases these were genuine attempt to manage sustainability in-house with credible environment and social conditions and continual improvement built in. […]